Concepts seem constant while the labels change.

Yet both can be used, more or less efficiently, to express the same ideas. Others, like Hebrew, are noticeably lacking in many of these features (like extensive vocabularies and tenses). Some languages, like Ancient Greek, are extremely precise and complicated in their components (words, or as Deutscher calls them: labels) and how these work together (grammar) to form very precise expressions. Or more accurately, the most powerful family of technologies because while all languages allow the same things to be achieved, they don’t do that in the same way. In both senses - as tool and as environment - language is the most powerful technology ever created. And like all technologies, language does things to the people who use it which they never anticipated. But like any technology, it does things for people which couldn’t be done without it. It takes time and effort to master but then it’s taken for granted so that it is no longer noticed.

Language is a form of technology, perhaps the source-technology from which all others are generated (even if academic linguists have difficulty in seeing it as such).* Language may not look like look a technology because it’s largely invisible.

Thesaurus audacious