This project lowered TCO by moving to non-headless, leveraging top-of-class SAP technologies such as SmartEdit, SAP Customer Data and SAP Marketing Cloud. Incredibly, this can be administered from a single place using SmartEdit.įridays continue to work with partners that help them decrease TCO while delivering more value to the business and their guests. With SAP Customer Data, they were able to more effectively record and retain guests’ information, and with SAP Commerce and SAP Marketing, they could use that information for better service, no matter their place in the conversion pipeline - from anonymous to known. The result is a seamless experience across Commerce and Marketing held together with a single view of the Fridays guest in their Customer Datahub. Fridays also required Pivotree to customize key components to deliver a branded, seamless, and enjoyable experience for guests. With the evolution of the SAP Customer Experience portfolio, which included a move towards a more seamless integration of the stack internally, Fridays saw the opportunity to achieve a better guest experience and use the accomplishments of their commerce channel to better support their marketing channel. Being part of the Ariba Network positions suppliers to attract more business from existing customers, as well as gain new ones.TGI Fridays SAP Customer Experience Project The Ariba Network offers suppliers a broad range of solutions and services to manage business transactions and content through a web browser or electronically through EDI/cXML. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Using the Ariba Network, businesses of all sizes can connect to their trading partners anywhere, at any time, from any application or device to buy, sell, and manage their cash more efficiently and effectively than ever before. Ariba combines industry-leading cloud-based applications with the world's largest web-based trading community to help companies discover and collaborate with a global network of partners. The Ariba Network is the world’s largest business commerce network.

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